Call Accounting for Sales Organizations

Improving employee productivity, lowering costs, and tracking marketing campaigns is an important function of any good sales organization. By using the WIN-SENSE 32, your business can track call information in real-time, allowing managers to make informative decisions when it really matters.

• Track individual and group telephone performance
• Analyze key sales indicators
• Receive automatic reports via email
• Set monthly quotas and goals
• Track effectiveness of marketing campaigns
• Monitor calling patterns
• Allocate telecom expenses by department or extension
• Decrease phone abuse
• Eliminate toll fraud
• Optimize phone system performance

Track Effectiveness of Marketing Campaigns

Sales organizations can track the effectiveness of their marketing campaigns by analyzing how many incoming calls were received during a specific campaign period. Combined with sales revenue information, managers can determine the sales close ratio (closed sales/incoming calls) of the campaign and the average length of each incoming call. Call information such as this can be an invaluable asset to help both marketing and sales departments.

Reduce Telecommunication Costs

Telecom expenses often account for about 10% of a company’s overall budget. Figuring out ways to cut costs, while increasing revenues is one of the key functions of an effective manager. With the WIN-SENSE 32, sales organizations can cut costs by allocating telecom expenses by department and extension, decreasing phone abuse, eliminating toll fraud, and optimizing phone system performance.

First, by allocating telecom expenses, managers can help control costs by setting budgets for each department or extension. As budgets are followed, expenses go down.

Second, organizations can decrease phone abuse by monitoring where calls are being made. The WIN-SENSE 32 allows managers to sort information by call types, including information calls, 900 calls, operator assisted calls, and excessive long distance calls. Cutting down on phone abuse could save an organization hundreds of dollars each month.

Third, companies can save money by eliminating toll fraud. Many organizations are victims of toll fraud, or the unauthorized use of a company’s phone system. To combat toll fraud, managers can setup custom exception reports such as after-hours/weekend activity, long-duration/high-cost calls, short-duration incoming calls and "800" number usage to track "800" to "900" numbers.

Fourth, sales organizations can save money by having their phone systems optimally trunked. If a company has too many trunks, they are overpaying, if they have too few, they may be losing customers. Trunk analysis reports will help organizations analyze current and future telephone needs, and as a result keep their phone system performing at its best.

To learn more, contact a TEL Representative today!